Threads #12: Just because you can, doesn’t mean it will or should sell.

Our ability to innovate and fast prototype appears to have accelerated with ever more ingenious products being launched. Yet many of these 'fail'. That failure has many causes which stem from behaviour, psychology, ethics and a simple lack of understanding of marketing. Time for innovators to always ask a few key questions. Here are some tips from the October Threads Meetup, a discussion and sharing of experiences among founders of scaleup technology firms. -- What real need for people or…