Play_Nicely_AR_Milka_AdventThe creative-led technology studio Play Nicely, based in Bristol, have worked with international chocolatiers, Mondelez to design and develop an Augmented Reality app to bring to life their 2014 Milka advent calendar.

Each day of advent, after the door on the real (chocolate-filled) advent calendar is opened, a new piece of digital content can be unlocked in the iOS or Android app via an exciting AR digital calendar experience.

Augmented reality content

This daily content ranges from short tender messages to videos, photo activities and games.

Sadly, the app which brings the calendar to life isn’t available in the UK, but if you have any friends in France, Germany or Austria, let them know – it’s free to download there!

You can get a taste of what it looks like in the video below:

You can see more of their projects on the Play Nicely website (including one where you can put yourself in the Lego Movie trailer). You can also follow @playnicely on Twitter to keep up with the agency’s latest work.



Jamie Middleton