World renowned and Bristol-based studio Aardman have teamed up with publisher Penguin Random House UK and the Roald Dahl Literary Estate to create the first app to feature some of the legendary author’s characters. Twit or Miss launches today (just in time for the school holidays!), and stars the iconic Mr and Mrs Twit using artwork inspired by the great Quentin Blake.

MrTwit_HoldingiPad Creative director at Aardman, Ricky Martin says “We are very excited to have the opportunity to work with such a well-known and loved brand. Playing a part in the ascension of Roald Dahl’s characters and Quentin Blake’s illustrations to a digital platform has been awesome. Our team at Aardman have all grown up with Roald Dahl’s literature and we are acutely aware of how big and important this next stage is, so we wanted to do it justice.”

An app for Twits

Before going on to outline Aardman’s ambition for the app “The aim was to create something that would attract new fans to the literature, have lots of surprises for established fans and of course hold its own as a great original game.”

The original book is currently published in 34 languages globally and emerged in a ‘What Kids Are Reading 2015’ survey as the most read book in UK primary schools. The book was republished in paperback in June 2015, featuring stinky scratch ‘n’ sniff stickers.

“Working with Penguin and Aardman, we thought we had a brilliant opportunity to develop that into a digital game filled with disgusting food, beards, Twit quips and general app-enabled monstrosity!”

 

Luke Kelly, MD of the Roald Dahl Literary Estate and grandson of Roald Dahl, says: “The Twits are two of the most recognizable and popular of all the characters my grandfather created. Their wonderful mischievous, dark humour appeals to children and adults alike. In the original story, the fiendish tricks which they play on each other are part of an ever escalating game. Working with Penguin and Aardman, we thought we had a brilliant opportunity to develop that into a digital game filled with disgusting food, beards, Twit quips and general app-enabled monstrosity!”

TwitOrMiss_Phone
The new game can be downloaded from today for free from the Apple Store and the Google Play Store.

If you’d like to learn more about Aardman and their latest projects be sure check their website or follow them on twitter @aardman along with Penguin Random House @penguinrandom and Roald Dahl HQ @roald_dahl