A vorb – an interactive video orb – certainly looks pretty, but what does it do? Combining video with public opinion on social media, Bristol-based Nth Screen‘s Vorb aims for its innovative video tech to be a centrepiece for collaboration and creation.

vorb sphere at twitter liveA vorb can hold up to 180 videos at once, and it works using hashtags to upload videos to a specific vorb to create video communities around specific topics. A vorb can be viewed as a projection at an event to many people, or it can also be watched remotely via the web, including mobile.

“A vorb can mark historic moments, be an outlet for public opinion, allow open debate and create a visual memento”

 

Founder Tim Kindberg is keen to realise his vision where vorbs are used worldwide. As he explains: “It can mark historic moments, be an outlet for public opinion, allow open debate and create a visual memento.”

Having successfully showcased vorbs at the Twitter Live event in London and as part of the launch of Bristol’s Data Dome smart-city project powered by Bristol Is Open tech, Tim is keen for more South West collaborations. Tim has also been working and partnering with I-Docs – the international interactive documentary festival – and Bristol Learning City, a collaboration between Bristol City Council and its partners.

“We want to be the place where people collaborate, create and make moments”

 

With vorbs Tim has recognised two popular trends and brought them together: “With the exponential growth in video consumption and also aggregation via social media people want to have a visual way to look at people’s opinions. We want to be the place where people collaborate, create and make moments.”

Giving birth to the orb

nth-screen-tim-kindbergWe spoke to Tim (pictured left) about how Nth Screen – his app for filming in sync with others – and Vorb work together.

“The satisfying thing has been that everyone has “got it” first time, and found it easy to set up and use”

 

He explains:”Nth Screen is all about filming together in synchrony, which users find exciting and magical – the way their mobiles automatically play or record together. But synchronisation is also a lot to ask of people leading busy lives. So in Vorb we kept the filming together bit, but took away the need for synchronisation.

“We also gave them access to the tech through their existing Twitter and Instagram apps. And, hey presto, it has been a very productive turn in the road. The satisfying thing has been that everyone has “got it” first time, and found it easy to set up and use. People have a myriad of ideas for their vorbs.”

You can watch the video below to see a vorb in action:

 

Making it your own

voirb-at-twitter-standIts uses are so diverse that it can be used to help bring tribes of sports fans together, help raise awareness about issues, and reach people in marketing and advertising campaigns. It is being used through the web and social media, as well as at events.

There are also options for business use, by simply adding your branding and curating the video selection. Your audience or customers can watch the vorb turn and play, post about it, and Vorb their thoughts for the day.

Want a vorb to help create a community around a campaign or want to one to spark conversations at your event?  Then contact Vorb via email. Alternatively you can keep up to date with the upcoming collaboration projects on the Vorb website

[First image in body credit:  Philip Durrant]