Pitch@Palace is once again giving your tech startup or scale up the chance to pitch to investors, VIPs and even royalty at St James’s Palace this April.

“Pitch@Palace is one of the most high-profile events on the start-up support calendar”


This year’s theme is ‘Human Tech’ – meaning any kind of technology that has the potential to impact our everyday lives, with a focus on three areas:

  • Tech supporting our everyday needs: our health, environment and education
  • Tech making our lives more efficient: the internet of things, improving our communications, wearable tech and robotics
  • Tech augmenting our experience of the world: virtual reality and artificial intelligence

pitch-at-the-palaceIf your tech idea fits the bill you can apply now to be in with a chance to pitch to the people who can propel your startup to the next level – but be quick, applications close 2 January!

The first stage is called Pitch@Palace On Tour, designed so that as many entrepreneurs as possible can benefit from the programme. You will receive mentoring throughout this round which will help you progress your business as well as connect you with local stakeholders. The winners from each event are then selected to attend the Boot Camp round.

After all the expert advice is dished out at the Boot Camp, everyone has to pitch to a panel of judges, to persuade them that they deserve to walk the same floor as royalty.

Big up Bath and DoodleMaths

Bath impressed the Queen at the 2016 event, with SETsquared’s DoodleMaths being one of three companies to win the overall event!

doodlemaths-win-pitch-at-palace-smallNicola Chilman (pictured right), the co-founder of DoodleMaths, was delighted to be selected: “I’ve been surprised every step of the way! On the night, to be part of the 12 was wonderful. I’m deeply competitive, and so really hoped we would stand a chance. I was utterly delighted to be put in the top 3 winners.”

But, it’s not all about the winning. Even taking part in the first round can open doors for your startup or scale up that otherwise would not have been presented.

“It was an incredible experience, and I really enjoyed it”



Ali Hadavizah from the University of Bath’s Innovation Centre (UBIC) tells us how influential this event is. “Pitch@Palace is one of the most high-profile events on the start-up support calendar”, says Ali. “By capitalising on the royalty brand and the Duke of York’s global connections, St James’s Palace is able to assemble an impressive gathering of influential movers, shakers and decision makers that could facilitate amazing opportunities for many early stage startups.

“These include influencers that could propel the participating ventures to dizzy heights that could otherwise take them a very long time to reach, if at all.”

There have been several entrants from UBIC and Ali says, “all have significantly benefited from the opportunity”. The companies include Industrial Phycology, Neighbourly, Memberoo, Smart Antenna Technologies and DoodleMaths.

Nicola agrees with Ali’s praise: “As soon as I reached the stage, it was an out of body experience.” She adds, “It was an incredible experience, and I really enjoyed it.”

So, why not continue the tradition and make the South West proud by taking part in Pitch@Palace 7.0?

You can apply here for Pitch@Palace 7.0, or visit the  Pitch@Palace website for more information. Keep up with their latest news by following them on Twitter: @pitchatpalace.

Shona Wright

Shona covers all things editorial at TechSPARK. She publishes news articles, interviews and features about our fantastic tech and digital ecosystem, working with startups and scaleups to spread the word about the cool things they're up to. She also oversees TechSPARK's social media, sharing the latest updates on everything from investment news to green tech meetups and inspirational stories.