Channel 4 has today confirmed that it is to progress with advanced negotiations with six cities across the UK as part of the process to select its new National HQ and two new Creative Hubs.

The announcement follows the second stage of the pitch process over June and July in which teams from Channel 4, including Chief Executive Alex Mahon, Chief Commercial Officer Jonathan Allan and Chief Marketing & Communications Officer Dan Brooke, visited 13 shortlisted cities and regions for presentations and discussions.

Advanced negotiations will now commence with three cities for the National HQ – and a further three cities for consideration as a Creative Hub only.

These cities are:

National HQ or Creative Hub Creative Hub only
Birmingham Bristol
Greater Manchester Cardiff
Leeds Glasgow

Each city was carefully assessed against Channel 4’s vision and objectives for the National HQ and Creative Hubs, which was set out as part of the pitch entry guidelines.

Mayor of Bristol, Marvin Rees said “First of all, congratulations to Leeds, Birmingham and Greater Manchester for making the shortlist for Channel 4’s new national headquarters.  While we are slightly disappointed Bristol won’t hold this honour, we believe we are a natural fit for one of Channel 4’s new creative hubs.

Bristol has a dynamic combination of talent, a thriving media industry and culture of innovation and disruption – just like Channel 4.  It’s a culture that’s resulted in Aardman Animations, the Natural History Unit, Martin Parr, Banksy, Helen Dunmore, Massive Attack and Paul Stephenson.

Coupled with our commitment to inclusion and diversity and a reputation as a city that does things differently we, and our fantastic partners across the city’s creative and media sectors, look forward to working with Channel 4 to demonstrate how Bristol can offer talent, creativity and opportunities to support its strategic direction.”

Channel 4 will now enter into detailed discussions with the six selected cities over the summer, a process which will be led by Channel 4 Executive Board member and Chief Commercial Officer, Jonathan Allan. The locations for the new National HQ and two Creative Hubs will be announced in the autumn.

Jonathan Allan said: “Our visits to the 13 shortlisted cities over the last month were incredibly inspiring and I’d like to thank all of those involved for the huge amounts of creativity they demonstrated and the excitement for Channel 4 and what we could achieve together.

“We have again had to take some very difficult decisions on which cities to take forward to the next stage, but we believe the six cities we have selected are best able to deliver against our vision and requirements for the new National HQ and Creative Hubs.

“The National HQ and Creative Hubs are only one part of our ‘4 All the UK’ plan, which has at its heart, a commitment to significantly increase our Nations and Regions contend spend by £250 million over the next five years. We therefore look forward to working closely with all those cities and regions that have been involved in the pitch process, as we look to catalyse that spend and support digital and production companies right across the UK.”