Somerset-based Thatchers Cider is boosting its connectivity by signing up for full fibre infrastructure provider TrueSpeed’s ultra-fast business broadband service. The rural business will now benefit from Internet speeds of 1 Gbps – far faster than those tolerated by many companies in Bristol and other cities across the UK.

Keynsham based TrueSpeed’s full fibre offering has been improving the lives of rural residents and business South-West since they were founded in 2014. The business is on course to pass more than 12,000 premises by the autumn.

“Connecting rural businesses like Thatchers to a 21st-century broadband service that will last for generations is vital for a thriving digital economy. As more people choose to live and work outside of the main conurbations, and working from home becomes more prevalent, access to full fibre broadband that lets people collaborate should be seen as a right, not a privilege,” said Evan Wienburg, CEO of TrueSpeed.

Not only has Thatchers secured its own dedicated full fibre connection, the local brand has also helped extend internet access to the entire community, by pushing Sandford and neighbouring community Churchill over the 30 per cent sign-up threshold at which locally based provider TrueSpeed begins its network build. This means that TrueSpeed will now enable the entire community to connect to its network, as well as equipping local schools and village halls with free broadband for life.

Thatchers runs much of its business in the cloud and consequently requires fast, reliable internet access for everything from back-office functions through to sales, packaging, distribution, marketing and telephony. The firm turned to TrueSpeed to ensure it will have the ultra-fast, highly reliable broadband connectivity it needs to continue to thrive for generations to come.

“We’re thrilled to be joining forces with another pioneering local business to help secure a better digital future for the communities of Sandford and Churchill. Plus the TrueSpeed service will open up a whole new world of connectivity for Thatchers, giving us access to secure, full fibre broadband and ensuring our business runs smoothly at all times,” said Ian Dorling (left), head of IT at Thatchers Cider.

Geraint Evans