Welocalize has expanded its digital marketing performance services with the acquisition of SearchStar, a leading UK-based agency specializing in digital media buying, analytics, and conversion. Welocalize is a global leader in multilingual content and data transformation solutions to help companies capture international demand.

“Our clients need effective solutions to manage the explosion of digital content and data with expanded language requirements,” said Smith Yewell, CEO of Welocalize. “SearchStar’s talent and technical expertise in paid search, programmatic ad buying, and analytics bring tremendous value to Welocalize’s unrivalled delivery platform for managing complex digital marketing campaigns that perform across industries, countries, and languages.”

Welocalize is uniquely positioned to bridge the gap between digital marketing services and translation and localization. As businesses continue to undergo digital transformation, there is a growing focus on how translating digital content can better drive engagement, conversion, and retention. Welocalize’s operational platform for managing complex content and data transformation requirements for over 250 languages is critical for brands ready to scale programmatic, search and display campaigns across new markets.

Founded in 2005 by Dan Fallon, in Bath, United Kingdom, SearchStar provides digital media buying and planning across paid search, programmatic, video, and paid social. In addition to digital media buying services, SearchStar also offers consultancy for analytics, attribution, and conversion. Recognized for their expertise by the largest media platforms, SearchStar is a Premier Google Partner, Google Marketing Platform Certified Partner, Facebook Preferred Partner, and a Microsoft Advertising Elite Agency Partner.

“SearchStar helps hundreds of businesses harness the power of Google, Facebook, Amazon, and Bing through their advertising platforms to engage with audiences. Our services generate a measurable return on investment,” said Dan Fallon, Founder and Managing Director of SearchStar. “Welocalize and SearchStar share a core value in building trust through outstanding customer service. Our entire team is excited to join Welocalize on this journey to bring linguistic expertise to digital advertising for global campaigns.”

Demand for multilingual digital marketing content performance is one of Welocalize’s fastest growing segments. This acquisition follows significant investments made by Welocalize to deepen specialization in digital content. In 2015, Welocalize acquired Adapt Worldwide, an agency with technical expertise in multilingual SEO and content optimization. Adapt’s London-based team will partner closely with SearchStar’s team, continuing its operations in Bath. Welocalize’s portfolio of multilingual content marketing services now spans PPC, SEO, content creation, display, programmatic, analytics, and conversion optimization.

Welocalize was assisted by Hogan Lovells on legal matters and BDO on financial and tax matters. SearchStar was assisted by Royds Withy King on legal matters and Bishop Fleming on tax matters.