Founded in 2019, Fluff Software helps CTOs and tech teams to deliver exceptional digital products and experiences.

Here to answer our 10 questions today is Director Scott Gulliver (pictured right).

1. In your own words – what do you do?

We help companies to design, build, and launch effective digital products and experiences. We combine software design, development, and strategy to provide our clients with innovative thinking and know-how.

With an emphasis on digital product exploration & development, we aim to get more companies thinking creatively about their approach to technology.

We also now are starting to focus on applying our core skills to transform industries which have traditionally suffered from a lack of real innovation.

Fluff Software (Formerly Fluff Digital) Scott Gulliver Director

2. What’s the most exciting thing about what you’re doing?

We’re currently creating an app to help business owners build a great close-knit support group with others just like them. It’s a particularly exciting project for us as it’s solving a problem that we have experienced first hand, and we’re already getting some really positive feedback from our early users.

3. What are you most proud of so far?

We’ve been very fortunate to have worked with such a range of clients over the past few years, from learning providers and IT consultancies, to local councils. It has been especially nice to have helped companies with reaching their audiences in new ways when the pandemic meant that many businesses had to get creative.

4. What have you found most difficult about being a startup?

The most difficult thing has mostly been the vast amount of things to do, with limited resources. There are so many different hats that I have to wear as a founder, but also that the team need to swap between. Over the last year, we’ve been narrowing our focus and really starting to get specific with how we spend our limited time, which has really helped.

5. What would you do differently if you started now?

There’s something really special about being able to quickly adapt and change course as a small and nimble organisation, but we have on occasion felt the pain from not getting documentation and processes down early enough. This was especially true as we started to scale as a fully remote company. We now centre a lot of what we do around tools such as Notion, which ultimately give a growing team more freedom to be autonomous.

6. Where do you think you’ll be in 12 months?

Growth is our main goal at the moment, as we move into a place where we can continue to help more companies. With that growth, however, our focus is on maintaining our personal approach and being able to build strong relationships around deeply understanding and working with our clients.

As we’re now also diversifying into creating our own digital products, we’re also starting to use our own creative energy to transform those industries which really mean something to us. This will be a real focus for us over the next 12 months.

7. What tools/people/services/organisations helped you most?

As we work fully remotely, we’ve been leveraging digital tools since day one to help us collaborate effectively from all over the country.

From hosting regular video calls (and our “virtual office”!) using Around, to keeping central documentation and planning all in one place with Notion, having tools and systems that “just work” has been key to letting us focus on the important stuff.

8. What’s the best thing about being based in Swindon & Wiltshire?

In a word, community. Swindon is such a friendly place where help and advice is so freely given, especially between start-ups and smaller businesses.

It’s also becoming a real hub of innovation to rival some of the other tech scenes in the country. Having the support of some big companies here is also a bonus.

9. What support does the tech scene need in Swindon & Wiltshire?

Visibility can sometimes be an issue at the moment – it can be hard to know who’s based here, and we’re always keen to connect with other companies in the area. Having more opportunities to find out about others, and also talk about what we’re doing, would be really valuable.

10. Where can we find out more about you?

Our website is the best place to find out some more about us, at Fluff Software. We’re also at all the usual social places too, such as LinkedIn and Facebook.

And do check out our latest project at Peer Groups.