Huboo partners with Mirakl to enable eCommerce sellers to expand their business

Leading eCommerce fulfilment provider Huboo has announced a partnership with Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform.

Mirakl powers the marketplaces of 300+ businesses including some of the most renowned brands in retail including B&Q, Debenhams, and Superdrug. The partnership sees Huboo become one of Mirakl’s trusted fulfilment partners in Europe, and the only one situated in the UK.

Thanks to a new connector between the two solutions, Huboo’s existing 1,000+ customers (including marketplace sellers) can easily connect to the hundreds of marketplaces powered by Mirakl. They will be able to rapidly grow their multi-marketplace business with access to streamlined operations through features such as the Mirakl Customer Care Dashboard, which enables the centralisation of customer messages from multiple marketplaces.

“This partnership is another stride forward in Huboo’s extensive growth plan and brings a fully integrated solution to merchants looking to expand their sales channels”

In addition, sellers that are already part of Mirakl Connect, Mirakl’s centralised operations hub that empowers marketplace sellers to build their multi-marketplace business, will now be able to access Huboo’s European fulfilment network and expertise to fulfil their orders from any Mirakl-powered Marketplace, as well as their other sales channels. This will simplify the seller’s eCommerce operation and enable them to provide an improved experience for the end shopper, with optimised delivery of products facilitated by Huboo.

Mark Elward, chief commercial officer at Huboo, comments on the news: “This partnership is another stride forward in Huboo’s extensive growth plan and brings a fully integrated solution to merchants looking to expand their sales channels, without having to navigate the usual complex or costly development work this can bring.

“This makes life far simpler for business owners enabling them to focus on the strategy and growth of their business, as opposed to being distracted with the day-to-day logistics.”

“In the past 12 months we’ve launched in Spain, Germany and the Netherlands, with plans to expand into more European markets in the next year, offering eCommerce customers an integrated pan-European service for the picking, packing and posting of their products. Now they can enjoy the benefit of accessing Mirakl’s 300+ marketplaces through Mirakl Connect to rocket their growth even further, while at the same time keeping all the fulfilment centrally within Huboo. This makes life far simpler for business owners enabling them to focus on the strategy and growth of their business, as opposed to being distracted with the day-to-day logistics.”

Jean-Gabriel de Mourgues, Executive Vice President Connect & Growth Solutions, Mirakl, adds, “We are excited to bring Huboo’s innovative fulfilment solution to the sellers in our Mirakl Connect ecosystem so that they are enabled to provide an optimal delivery service for products purchased on Mirakl-powered Marketplaces, and in turn support a better overall customer experience for the end consumer.”

Huboo offers bespoke tech-driven operational solutions, with a pan-European logistics network led by highly skilled and customer-focused warehouse teams, for fast-growing eCommerce companies. Its software integrates with all major sales channels allowing companies to manage their entire inventory from a single tool, giving them access to a smarter, more productive and people-managed warehouse. Within it, Huboo houses its teams in self-contained hubs that flex in size to serve different businesses’ needs, that replicate the inputs, processes and outputs that occur in traditional, larger warehouses, but in a much more controlled space.

This latest partnership announcement comes off the back of an extraordinary period of growth for Huboo. The company has grown from two employees, 60 customers and one warehouse in Bristol to more than 800 employees, over 1,000 customers and eight warehouses across the UK and Europe.

Huboo’s fulfilment solution also offers additional warehousing and logistics services for eCommerce businesses, from transaction management, stock and quality control, to order tracking and billing information. This allows businesses to directly receive and process orders from retailers in real time and manage and update inventory automatically, making Huboo an ideal choice for businesses of all sizes that want to free themselves from logistical burdens to focus on customer service and sales efforts.