CAMERA, the Centre for the Analysis of Motion, Entertainment Research and Applications at the University of Bath, is offering free access to immersive technologies with its studio’s equipment and engineers.

This opportunity is in conjunction with CAMERA’s free Business Assistance Programme – last year the team offered free workshops – and is funded through the European structural and investment funds (ESIF).

CAMERA is a multi-disciplinary research centre that is conducting world-leading research in intelligent Visual and Interactive Technology, underpinned by academic and partner expertise. Research facilities at both the University of Bath and The Bottle Yard Studios bring together experts in Computer Vision, Graphics, Human Computer Interaction (HCI) and AI – as well expertise in healthcare, rehabilitation, biomechanics, musculoskeletal modelling, sports performance, and psychology.  

At the studios, you’ll find high-end motion capture 3D Scanning and gait analysis. The team has plans to also build in volumetric capture and virtual production. Alongside research collaborations and commercial projects, CAMERA’s additional support from ESIF means the team can provide assisted support to regional businesses to democratise access to state-of-the-art technologies to companies of all sizes.

If your SME would like to take advantage of this unique opportunity, complete the application form here before 31 December.

Experimenting with new immersive technologies

To be eligible for this programme, you must:

  • Be a registered small or medium sized enterprise (SME), or sole trader.  
  • Have an operations address in Bath and Northeast Somerset, Bristol, North Somerset or South Gloucestershire.  
  • Received less than €200,000 in state aid over the last three fiscal years 

If eligible, you can receive 12 hours of free support with the CAMERA studio’s equipment and engineers. This could include: 

  • 3D scanning and Photogrammetry – this would involve the scanning of an object, person or environment as well as post-processing. This also allows for realistic digital Avatars to be made.  
  • 3D Motion Capture – using high accuracy optical or inertial systems, the motion of people and objects can be recorded or used for creating animations.  
  • Virtual and Augmented Reality – for a company already using this technology, we may be able to provide help with creating or modifying virtual experiences. 

Jake Willott, CAMERA Studio Engineer, tells us, “This programme is open to sole traders and SMEs in the South West who have an interest in the creative industries and offering digital experiences to their audiences.  Companies who have already benefited have been from backgrounds such as the Music industry, Live entertainment venues, Theatre, Arts, Game design, and Digital Content Creation. If you are not sure how Motion Capture could be incorporated into your business just get in touch for a chat.”

Support of the likes that CAMERA is offering is changing the landscape of accessibility to sometimes untouchable technologies. “The ambition for this project is to lower the barriers to adoption of motion capture technology for small companies in our region, and in doing so, increase their capacity for innovation and general productivity,” Jake explains. “All support is provided at no cost to the individual companies, thanks to funding received from the European Structural Investment Fund.  Companies will benefit from access to the technical expertise and equipment necessary to understand how motion capture can be applied to their pipeline and enable them to innovate new products and services.

So if you’re keen to try out some immersive technologies, complete the application form today. If you’d like some more tailored advice, feel free to get in touch with Jake at or +44 (0)1225 384541. 

Shona Wright

Shona covers all things editorial at TechSPARK. She publishes news articles, interviews and features about our fantastic tech and digital ecosystem, working with startups and scaleups to spread the word about the cool things they're up to. She also oversees TechSPARK's social media, sharing the latest updates on everything from investment news to green tech meetups and inspirational stories.