Fancy levelling up your content? We have just the team for the job.
The fantastic INOV8 Studios is offering to review how you’re currently using content with deep dives into your paid media and video content. techSPARK readers can apply for the free audit here – just use the password Techspark to access the application page.
This performance marketing and video content will help you identify what’s working and what’s not, so you can adapt your strategy with direction.
“A thorough content audit is a pathway to more data-driven and expert-backed decisions that will push your business ahead of the curve”
“Not only should tech businesses care leveling up their content; it should be a priority,” explains Lucas Haynes, Company Director at INOV8. “Your content is a direct reflection of your business or brand, and shouldn’t be underestimated. If used correctly, it will generate significantly more revenue.”
The content on your website and social media platforms represents a plethora of hidden messages. What you put out online speaks to customers. It infers your values, audience, style, and motivations to name just a few examples. It’s crucial to ensure you’re maximising this opportunity to shape the perception of your organisation – and sometimes it takes an objective outside voice to identify the areas that need improvement.
Make your content sing
“Showcasing your brand through strategic, high-quality, and purposeful content, direct to your target audience, will position you as an authority within your space. As a result, this will provide your clients, partners, and investors with invaluable insights into the intricacies that drive your brand’s success,” continues Lucas.
And who doesn’t want to be rightly perceived as an industry leader?
Getting an impartial opinion from content experts will help to guide your organisation in consolidating this goal. The objective is to do more of what is working and eradicate anything that’s not.
Lucas tells us more about the benefits of INOV8’s content audit: “A content audit, particularly in the context of cross-platform video content and media buying, should provide several critical advantages.
“It enables you to assess the performance of your video assets, ensuring they align with your brand and objectives. By optimising video content and media buying strategies, you can expect improved engagement and conversion rates.
“Moreover, it will help you allocate resources efficiently, with the goal of enhancing ROI and brand reputation. A thorough content audit is a pathway to more data-driven and expert-backed decisions that will push your business ahead of the curve, yielding more engagement, stronger brand image, and ultimately, more revenue.”
What to expect from your content audit
This is a chance to let us uncover your strengths, spot growth opportunities, and navigate the world of video content & paid media with confidence. The free audit includes:
- No hidden fees. Completely Free
- Less than 20 minutes to apply
- Hyper targeted for Tech & D2C
- Streamlined communication
- Loom Audit + Written + Video call
- ONLY for Tech & D2C brands
The two key areas of focus in INOV8’s content audit are paid media and video.
Essentially this means analysing what ads are performing, what ads are not, and why. INOV8 will look into why your data is what it is and tell you how it can be further optimised, to generate better performance.
And for video, INOV8 will look at what has worked for you in the past, why, what you’re currently doing, and what could be improved, changed, or optimised.
“We specialise in the full content process and act as your growth partner, from strategy all the way through to delivering and managing spend for your content,” says Lucas. “We are perfectly positioned to help technology businesses from the outside in, acting as your ‘In-House’ team that understands your audience and the inner workings of the company almost as well as you do!”
Here at techSPARK, we can vouch for how brilliant the INOV8 team is. All of the videos they have created for us have been delivered with immense professionalism, and always to the highest quality. We’re sure you’ve seen the fantastic SPARKies videos, as well as the podcast style interviews our Partnerships Execuative, Alex Holland, hosted with our lovely Bristol Technology Festival sponsors, that INOV8 produced for us.
And don’t just take it from us, tech giant Huboo also gives the team a glowing testimonial:
So what are you waiting for? Apply today for this unique opportunity to level up your content. We know you won’t look back!
