Does authenticity matter in digital avatars and virtual characters?

Thanks to Chris Price, Art Director at Zubr, for this guest blog detailing the…


How can we elicit emotion in immersive technology?

The objective of immersive technology is to create unforgettable experiences.…


Building multi-user applications to drive the future of the metaverse

The metaverse was built to bring people together, create connections across the…


Zubr announces launch of agency-focussed subbrand: Atom

Zubr, one of the UK’s top studios for augmented and virtual reality innovation,…


Immersive jobs to apply for this month

As part of Immersive Month at TechSPARK, we have put together this list of job…


Digital meets analogue as Zubr unveils AR binoculars

Earlier this month Zubr Curio launched their pioneering Augmented Reality (AR)…


Zubr is bringing Upfest mural to life with Augmented Reality

Renowned Bristol-based augmented and virtual reality specialists, Zubr, have…


Virti partners with Bristol cricket club to train players in Virtual Reality

Bristol’s Stapleton Cricket Club has become the first amateur sports team…


NextGen Futures Bootcamp launches for aspiring games-tech developers

A new Bootcamp for games tech supported by the West of England Combined…


Virti raises $10m to optimise human performance for the global workforce

Digital training platform Virti has raised $10m in a Series A to further its…