Does authenticity matter in digital avatars and virtual characters?

Thanks to Chris Price, Art Director at Zubr, for this guest blog detailing the…


How can we elicit emotion in immersive technology?

The objective of immersive technology is to create unforgettable experiences.…


Building multi-user applications to drive the future of the metaverse

The metaverse was built to bring people together, create connections across the…


Zubr announces launch of agency-focussed subbrand: Atom

Zubr, one of the UK’s top studios for augmented and virtual reality innovation,…


Volumetric video capture: What is it and how can it be used?

Zubr has been working with volumetric video for almost a decade, creating…


Top immersive technologies in the South West

Bristol, Bath and the wider South West is home to pioneering immersive…


Digital meets analogue as Zubr unveils AR binoculars

Earlier this month Zubr Curio launched their pioneering Augmented Reality (AR)…


Educating people on cyber security through gamification

Traditionally, cyber security can feel like an inaccessible topic, reserved for…


Zubr is bringing Upfest mural to life with Augmented Reality

Renowned Bristol-based augmented and virtual reality specialists, Zubr, have…