Arima & Co

Company Overview

Inclusivity is a smart business move. But of course, it’s much more than a nice-to-have. At Arima & Co, we are working to establish inclusive marketing as the industry standard.

The difference will be made through radical transparency, passion, intersectionality, empowerment and education. To be inclusive, it takes more than unconscious bias training. Businesses need sector-specific guidance, and marketers should dig deep into inclusive communication. We’ll empower your team to expand your reach and build your reputation as an inclusive brand.

Flexible work life


Learning and development

Remote working

Casual dress
Free coffee

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Additional Company Overview

Arima grew from a realisation: marketing is broken.

It started when our founder Joyann was creating her very first website. She was scrolling through stock photo sites, searching for an image of someone typing on a keyboard, and she discovered something:

“I can’t find any hands that look like mine.”

Later, that experience would trigger a project with TechSpark called SHIFT that got BBC coverage. Together with TechSpark and Oracle’s Cloud Accelerator, Joyann created a digital library of diverse stock photos for anyone to use on a creative commons license.

Backed up by a strong track record in data science and communications, Joyann was soon presenting and hosting on tech panels, co-founding The BME collective, and providing training for both businesses and the government.

In 2017 she founded The Social Detail, providing social media management services for a range of organisations. After completing inclusive marketing audits for many companies, Joyann quickly realised marketers needed more support. So in 2020, she developed Inclued – an AI-assisted tool for measuring your inclusive digital footprint.

Arima & Co was born at the crest of this wave in 2021. Bringing all of Joyann’s learnings and experience together, we exist to help businesses do what they want to do: turn their good intentions into inclusive and effective marketing.