Trading Better Online

Trading Better Online


Trading Better Online is part of the West of England Combined Authority’s (WECA) targeted business support programme to help kick-start the regional economy following the coronavirus outbreak.

Delivered in partnership with TechSPARK, the programme is designed to help small businesses get online, enhance their online presence, or market their existing online offering by adopting new technology or new digital practices.



Eligible businesses will be based in the West of England (Bath & North East Somerset, Bristol, North Somerset and South Gloucestershire), and be a Small or Medium-sized Enterprise (SME) with fewer than 250 employees.

Businesses will be matched to a consultant and supported through up to four days of hands-on support to develop and enhance their web presence. The support is fully funded and bespoke to each company’s requirements, giving them access to the tailored expertise they need to boost their business.

I’m backing the West of England’s businesses to help trade their way out of the coronavirus outbreak. That’s why I’m expanding the role of the West of England Growth Hub to help firms to recover and adapt to new ways of doing business.

“This scheme is completely free and helps businesses strengthen their online presence, protects jobs, encourages growth and boosts their resilience. I hope that as many businesses as possible take advantage and get in touch with the Growth Hub to find out more.”

Tim Bowles

Mayor, West of England

How it can help

The programme can help across three key areas of business:

1 - Developing an online presence:  For example, creating a new website or establishing a social media presence.

2 - Increase engagement with customers online: For example, helping you to develop a new digital marketing strategy or adopting a new Customer Relationship Management (CRM) system.

3 - Start selling products online: For example, setting up an eCommerce platform.

"The West of England’s tech and digital community is one of the most innovative, supportive and collaborative in the UK – we’re looking forward to connecting that wealth of expertise to businesses who need support to adapt and thrive in a post-coronavirus economy.”

Abby Frear

Director, TechSPARK

How to Apply

Businesses interested in participating in the scheme should contact the West of England Growth Hub for further information via or

The West of England Growth Hub plays a key role in delivering this programme, by helping SMEs access tailored business support, find and navigate information, and expand their networks. The Growth Hub is the West of England’s dedicated business support service which offers free, one-to-one advice and guidance for SMEs to help them innovate and adapt, build resilience and grow.