From pop stars to boutique brands to code writers; almost half a billion creators and independent workers transacting worldwide generate $6.4tn to the global GDP and are growing in numbers by 20% year on year.
However, the commerce, invoicing, and asset storage infrastructure used to manage their businesses online doesn’t provide protection and will not evolve with the future of the internet and audience demands. Three in every four freelance and independent workers claim not to be paid on time for their work; each spending 20 days a year chasing payments, with almost half writing off at least one job.
This year 22 million small businesses in this sector are expected to fold through issues related to late or uncollectible payments. From an award-winning team, Infinifty is an e-commerce solution ready for web3 that allows creators and brands to bundle their brilliance into secure, authentic, collectible capsules – building long-lasting value with fans, audiences and customers.
Co-founder Tim Jarvis is an award-winning creative director who advocates and speaks for self-determination in creativity, with a background in UI/UX, branding, design for market leaders across sport, finance, fashion, music and lifestyle.
1 – In your own words – what do you do?
We’re building a completely fresh way for creators and independent workers to get paid and deliver creative and productive work to their clients, customers or fans.
Infinifty takes the core benefits of digital collectibles – proven authenticity and ownership, instant transferability, and no exploitable personal data. We then upgrade them with limitless file storage, a frictionless web3 marketplace for digital goods, and tools to help creators showcase and amplify their creativity.
By locking together payment and asset delivery in a way that maximises value for both creator and customer, we ensure creators and independent workers always get paid for their work, and their customers will always own and be able to access the assets they have bought.
2 – What’s the most exciting thing about what you’re doing?
Our mission is to give half a billion creative people the tools they need to evolve their careers and build richer experiences with their audiences. Through the development of Infinifty, we look forward to making sure that fewer freelancers, independent workers, and small studios risk financial hardship or go out of business due to the issues they currently have with getting paid on time, or getting paid at all.
The opportunity to adopt emerging technologies, and watch them become mainstream, puts us in a truly exciting position to become part of the way that future generations of creators will work and thrive.
3 – What have you found difficult about growing Infinifty?
Infinifty is early – the majority of our core market and audience are not yet experimenting with web3 technologies and workflows. For any startup, earliness can be frustrating because education and explanation require a lot of energy and patience – you have to avoid getting into the trap of trying to make your first users use your product or service, rather than trying to find those who already understand it’s use case.
We’re at that point now; seeking creators who are already comfortable working with web3 technologies to play with Infinifty during its closed beta stage.
4 – Where do you think you’ll be in 12 months?
We have a significant roadmap still to develop for Infinifty, and I’d very much like to be working through that! Our roadmap adds more value for users as we move through the development of the project, so we expect appetite and adoption for web3 to evolve in tandem with the features we’re delivering.
5 – What tools/people/services/
SETSquared Bristol has been a pivotal resource for me during our journey with Infinifty; from mentorship to workshops. From that base of entrepreneurs and mentors, I’ve also been introduced to techSPARK and Tech South West and met many active and passionate individuals throughout the South West.
6 – What’s the best thing about the Bristol & Bath tech cluster?
The network is progressive and responsive. People operating in and around the tech cluster here are experienced and motivated in their work, which makes it easier for startups to find guidance and support. I find that particularly encouraging since founders operating in early-stage companies and startups tend to exist in a lonely ecosystem and sharing is caring!
7 – Who will you be nominating for a SPARKie next year?
Send me a list so I can take a look!
8 – Where can we find out more about you?
We’ll be demoing Infinifty at tech festivals in Bath and Bristol, and we’re currently onboarding creators into our first cohort on Infinifty during the closed beta period. To connect and talk about all things web3 and how the technology can help creators, drop me a message on LinkedIn.
