Ever really wanted to know the ins and outs of a company – to know how it ticks and what they want from its employees? That information is what a Bath-based startup is providing to young job seekers via a new online platform called Intro.

The site makes the experience of searching for a job more engaging and efficient, and enables you to delve behind the scenes to find out exactly what a company is like, and what their motivations are. Transversely, employers can find exactly the right person for the job.

The new service has been developed for a certain demographic who will find the transparent nature of the experience of finding an employer more suited to them.

intro_Reza_CMO_HeadshotReza Saeedi, co-founder of Intro (pictured right) took some time out to tell us more about the new platform: “Intro is an online recruitment marketing platform for companies who want to leverage their employer brand to attract and retain Millennials.

Built with Generation Y in mind

“Millennials, the generation born between 1980 and 2000 who will form 75 per cent of the workforce by 2020, possess different traits compared to previous generations when it comes to their career,” Reza explains.

These changes mean that employers need to firstly adapt their company culture and workplace, and secondly, update and promote their employer brand to attract and retain the right fit to their roles. And this is where Intro comes in: The new platform enables companies to promote these efforts and reach a more engaged and talented target audience.

“We are creating a community of young people who want to find fulfillment in their work”

 

“We are creating a community of young people who want to find fulfillment in their work, and organisations that strive for a mutually empowering relationship with their employees.”

Introducing Intro

After recently launching its website, Intro has already attracted five great early adopters and over 1,000 registered users to its platform. “We are now set to grow the platform on both the user and business sides through a number of specific action plans,” says Reza.

intro_resources_screen

Take a sneak peek: Intro enables you to discover the truth behind a company
so that you can assess whether you are the right person for the job

 

“We have also recently reached a number of strategic partnerships with some respected organisations which we’ll publicise in the next couple of weeks once finalised.”

Last September, Intro was shortlisted in The Pitch Top 100 competition, the UK’s largest small business competition.

“These recognitions mean a great deal to us as a startup and definitely motivate us to keep up the hard work”

 

Also recently, O2 ThinkBig nominated the company for the Best Core Digital Award for their annual Best Digital Awards Ceremony. “These recognitions mean a great deal to us as a startup and definitely motivate us to keep up the hard work,” says Reza.

Matching like-minded employees to employers

If you’re an employer you can easily set up an online profile on Intro to show your work environment and talk about your values, culture and guiding principles in a very visual way that appeals and speaks to the current generation of young people.

intro_employer_profile

Culture club: High-profile companies are signing up in order to find
the best-suited candidates for specific roles

 

“Young people on the other side, can get insight into the company’s culture by browsing through all the first-hand information available to them,” explains Reza.

“By getting deeper, more transparent views into various companies’ activities and opportunities, young job seekers can make much more informed career decisions”

 

“By getting deeper, more transparent views into various companies’ activities and opportunities, young job seekers can make much more informed career decisions and find a job that is a true match to their personal goals and values,” says Reza.

“At the same time, employers will get a higher return on their recruitment marketing spend by receiving better-fitting candidates —a reward for being more transparent about their values and company culture.”

There’s no place like home

Prior to founding Intro, Reza lived and studied in Bath, so it made a lot of sense to start the company in a location where he could leverage his existing network to test their initial hypotheses and find their route to market.

“We are grateful to be supported by two of the best business accelerators in the UK: SETsquared (UBIC), in Bath, and Entrepreneurial Spark, in Bristol,” Reza continues.

“The support and mentorship we receive from them is incredibly helpful for us at this startup stage.”

“[The West country] really is the place for early-stage tech companies to build a solid foundation before expanding to more locations, including London. West is indeed the best!”

 

Another factor that massively contributed to this decision was the large concentration of high-growth, high-tech companies in the West country, says Reza: “It really is the place for early-stage tech companies to build a solid foundation before expanding to more locations, including London. West is indeed the best!”

The team say they are lucky to live in an area that affords them access to many tech companies and the various talents that they’ve drawn on in order to create this startup. “There are a number of tech companies in the South West that we as a team learn from. Neighbourly is one that I particularly admire in terms of both their vision and track record they’ve had to date,” says Reza.

There are a handful of other startups that Intro keep in touch and and share ideas with, such as Wriggle, Helpfulpeeps, Ordable, YENA and Gleem.

“There are determined founders and teams behind all these businesses and we find it incredibly valuable to discuss ideas and future plans with these guys,” says Reza.

Lessons learned

When asked if there were any difficulties with the process of setting up Intro, Reza says that learning to prioritise is the key to success, and offers these words of advice: “There might be a long list of things that can be done to grow the business, but it’s important to find out which items in that list will contribute more to the bottom line and focus on one big task at a time.”

Many thanks to Reza for taking the time to tell us about Intro. You can keep up with Intro on Twitter: @introlive