Introducing The Intelligent Brief, an AI powered tool for creative inspiration, which can be effortlessly incorporate into any innovator, storyteller, or creative’s ideation toolkit.

Here to tell us more about The Intelligent Brief and answer our 10 questions is James Hirst, Founder at The Intelligent Brief.

In your own words – what do you do?

The Intelligent Brief is a creative inspiration and productivity tool.

We help creative businesses and individuals focus on creating stand out, differentiated ideas quickly by using AI to reduce ideation time and providing the conditions for creativity to thrive


What’s the most exciting thing about what you’re doing?

It’s our use of tech. Too often the focus in our industry is using AI for automation (think Dall-E 2 and GTP3) and looking to replace humans. That’s not what we are about, we’re looking to augment the creative process and empower strategic human creativity by helping our customers spend time on the things that matter – being creative!


What are you most proud of so far?

Two things. The feedback I get when I tell people what we are trying to achieve and the fact that we’ve got to where we are today.

What have you found most difficult about being a startup?

As I’m sure is the case with all start up’s, it’s very much been a case of two steps forward four steps back. 

I’m bootstrapping so it’s a real balancing act. Finding the right people to help at the right time has been a huge part of the journey so far too.  I’m lucky that I have a good network, but this has certainly been a challenge and has meant that it has taken longer than I had hoped to even get to where we are today.

What would you do differently if you started now?

It may seem a cop out answer especially based on my previous answer but I’m not sure there is anything I could do differently. Circumstances have dictated how we have got to today and I have been conscious of making sure I get the foundations correct so taken a ‘go slow to go fast’ approach (which goes against my nature).


Where do you think you’ll be in 12 months?

With a successful product, a small founding team who are committed to helping us achieve our ambitions. Oh, and some cool investors.

What tools/people/services/organisations helped you most?

One of the first things I did was to form an informal advisory council of trusted people to go to for advice when required. Some of whom, I have leaned on considerably and I am hugely grateful to (they know who they are).

Additionally, getting selected for the Entrepreneur Workout by SETSquared has been big for me. Not only did it help solidify the business (proposition & plan) but the ongoing support from the mentors has been extremely valuable. On top of this it has helped me really immerse myself in the South West tech and get to know you guys at TechSPARK (and the opportunities that you’ve provided so far such as Pitch Me and this article).


What’s the best thing about being based in Swindon & Wiltshire?

Currently, I am based in Chippenham and what I love about this area as a location is that you are bang in the middle of everything. 20 Mins to Swindon, 20 mins to Bath, 30 mins to Bristol and only an hour (ish) to London. 

It gives me access to everything I need to from a tech and creative perspective. Also, Chippenham is the location of the recently opened UK Cyber Centre, so it feels like it’s the right place for the business.

Plus, we’re not far from the Welsh beaches!


What support does the tech scene need in Swindon & Wiltshire?

It feels like the tech scene here is on the rise with lots of networking events appearing however an increased profile is always welcome especially for us local businesses looking for investment.

Where can we find out more about you?

You can check out our website and register for our BETA when it launches soon. Additionally, you can connect with me on LinkedIn.  I’m always happy to meet (virtually or in real life).

Ben Oliver

Ben is our Social Media Manager, he oversees all the content that goes out on our channels, including the latest articles, interviews and events to keep you updated with everything tech in the South West.