The University of Bath Innovation Centre’s SETSquared Partnership is designed to help startups become viable, profitable and thriving businesses. It’s been very successful at this to date and to help with the increasing demands for its services the organisation has appointed two new entrepreneurs in residence: Rosie Bennett and Keith Dixon.

They join Dr Ali Hadavizadeh, who was a self-employed Business Support Coordinator, but who has now joined the University of Bath as Business Manager.

The team bring bags of experience at setting up new companies and know what makes them successful, meaning SETSquared is now primed to help take loads more startups to the next level.

We spoke to Ali about the changes at the centre, who couldn’t be more pleased: “I am absolutely thrilled to be appointed to this post and for me it is a dream come true,” explains Ali, “On a daily basis, I am surrounded by extremely talented, high-achieving entrepreneurs and it is a privilege to take part and contribute some business support to their journey in becoming tomorrow’s global business leaders.”

“I am also delighted to be joined by a couple of extremely experienced and successful local Entrepreneurs, Rosie Bennett and Keith Dixon, as our Entrepreneurs in Residence.”

“I am surrounded by extremely talented, high achieving entrepreneurs and it is a privilege to contribute some business support to their journey in becoming tomorrow’s global business leaders”


The team can offer all kinds of advice, including routes to market and business development, help with employing people, finding mentors or appointing useful board members and finding and securing funding.

Below is a little bit more about the members of the support  team, so you can see the breadth of experience on offer to help grow your startup.

If you are interested in seeing if SETSquared can support you, check out the criteria and eligibilty page on the SETSQuared website or get in touch via their website.


Ali-HadavizadehDr Ali Hadavizadeh is Business Manager of Bath Innovation Centre.

Ali is the first point of contact to discuss any short and long term business support issues which includes mentoring, business review and investor readiness to name a few.

Ali graduated from Bath University in 1986 with a PhD in seed improvement from Department of Biological Sciences. Ali has since work in a variety positions both in academic research and commercial sales and marketing which culminated in setting up his own successful and profitable food import and processing business in 1992 which was sold in 2008 with proceeds reinvested.

Ali has also held volunteering and managerial posts with local charities such as Dorothy House Hospice Care and Wiltshire Music Centre. Ali is married with 2 children.


rosie-bennettRosie Bennett is an Entrepreneur in Residence.

Rosie has a production and marketing background in broadcast and interactive media having joined BBC Online in its formative years. In 1999 she moved to Amsterdam to launch and run the entertainment portals for European cable ISP, Chello Broadband.

She went on to become Production Director at UPC Media to be part of the team that deployed a multiligual Interactive TV product on multiple set top box technologies.

On her return to the UK, Rosie started her own digital media / marketing consultancy and joined Catalyst Venture Partners where she worked with start ups and SMEs on strategy and business development. She is also the co-founder of Storenextdoor, an online aggregator for commercial and peer-to-peer storage in the UK.


keith-DixonKeith Dixon is an Entrepreneur in Residence.

Keith graduated and trained as an engineer before adding an MBA and PhD in Management during a career that spans 25 years in the high-tech sector.

His breadth of knowledge and experience are the result of the diversity of roles he has played in environments from Silicon Valley and .com start-ups to major corporations and public sector and not-for-profit organisations.

At Sybase (acquired by SAP), Illustra (acquired by Informix/IBM) and Kabira (acquired by Tibco) the focus was on entry into and revenue growth in the UK and European markets, whilst as COO at whereonearth (acquired by Yahoo!) and subsequently at Racal (acquired to create Thales), Cap Gemini and Motorola the focus was on mobile telecoms and the emerging mobile commerce market.