ergsy-ric-yerburyErgsy is a digital knowledge exchange that provides information tailored for the over 60s market, not just about health, care and estate planning but also lifestyle and relationships. It started a Crowdcube campaign last Friday, and by Sunday had already raised 13.5k!

With the information presented in easily accessible video formats, Ergsy hopes to cut through the noise (and sometimes lack of trust) provided by the results of other search engines to allow their audience to get straight to the answers they need.

Ergsy is community powered, meaning it can offer a single trusted reference point, vetted by professionals and rated by its community. It also hold live question and answer sessions, ensuring questions its audience care about are addressed.

Ergsy offers a single trusted reference point, vetted by professionals and rated by its community

 

You can see more in the video below:

We caught up with Ric Yerbury, co-founder of Ergsy, to ask where the idea came from. He explains “Neil Auty, a co-founder of Ergsy, came up with the original idea when trying to find out more information to help with the care of his parents. He went down the usual Google route looking for help but found a load of data but nothing that he could readily understand or trust.

“The idea to provide ‘Basic answers to Basic Questions’ in video format, rated and supported by its community, forms a central part of the service.”

“The over 60s market is recognised as being the wealthiest in the UK and potential investors can see that there is a massive opportunity”

 

We wondered what the money from Crowdcube will be used for. “We have adopted the ‘Lean Start up’ approach to this project, explains Ric, “and the funds raised are being applied to the establishment of our MVP [minimum viable product]. Primary focus is therefore on the technology which Storm are working with us on and the establishment of the commercial profile which FaR partners are helping us with. 80% of the funds are going to these areas.”

So was he expecting the response he got?

“So far so good with the fund raising – we have put together a very strong project which has been well researched and thought out over the last year. The over 60s market is recognised as being the wealthiest in the UK and potential investors can see that there is a massive opportunity to deliver a product that not only is valued by this community but also by the families of those with relations in that demographic.

“At no stage have we had a negative response to this which goes some way to explaining the response to date.”

Ric is keen for people to get involved with the project outside of funding too: “We would be delighted to hear from people who want to understand where Ergsy is going,” says Ric, “and if there are ways of helping us. We are a very small team at the moment and will be looking to grow over the next year.”

To invest in the idea or learn more see Ergsy’s Crowdcube campaign.

Jamie Middleton