Bristol based Ultrahaptics and Leap Motion are rebranding under a single new company name: Ultraleap.

Following their merger in May 2019 the rebrand helps combine the company’s offering of technologies to create the world’s leading spatial interaction company.

As world leaders in mid-air haptics and hand tracking, Ultrahaptics and Leap Motion are accelerating innovation in user interfaces and enhancing commercial software and hardware applications. The new corporate brand, Ultraleap, represents a significant step forward for the combined group, while reflecting the company’s dual roots. Commenting on the rebrand, Ultraleap CEO, Steve Cliffe, said:

“The story is now bigger than either Ultrahaptics or Leap Motion, and it’s about more than just haptics and hand tracking. We provide the world’s first full vertical stack of software and hardware for spatial (3D) interaction. We are at the epicentreof the interface revolution.”

Ultraleap encompasses both hand tracking and mid-air haptics tech. The tracking technology can be embedded into any product, such as VR and AR headsets. Mid-air haptics is a ‘virtual touch’ technology that uses ultrasound to project tactile sensations onto users’ hands.

The two businesses have a wide range of research-based IP. Their combined resources are now focused on facilitating highly engaging, natural interaction between people and machines.

Tactile, virtual interfaces are set to transform user interaction across sectors such as automotive, advertising, immersive entertainment, VR/AR, training/simulation and enterprise applications. A wide range of clients from global technology giants to creative studios have already licensed Ultraleap technology, including The Void’s Star Wars: Secrets of the Empire at Disney. In the automotive sector, the technology has been showcased in concept cars developed by Harman, and Bosch.

Ben Shorrock

Ben has been working to help grow tech and digital business for the last decade. He is currently the MD of TechSPARK the Southwest’s network for tech startups and scale ups working with 25,000 people a month to help them recruit, network and raise capital in the UK’s most productive Tech cluster (TechNation 2019). He sits on the boards of the UK Tech Cluster Group, Bristol’s ONce City Economy Board, Tech Swindon, Tech Southwest and is a co-founder of Bristol Tech Festival. Prior to working for TechSPARK, Ben worked in consultancy with businesses opening new sites internationally. In this role, he helped set up Invest Bristol & Bath and the Netherlands consulate for the north of England.