A new growth programme for South West-based technology start-up founders is set to launch in support of the growing number of tech businesses calling the region home.

Loop gives its participants structured access to practical advice from local experts across a range of business services, including investor relations, product development, marketing, PR, accounting and finance.

The initiative is a collaboration between two Bristol-based organisations: Affecton, an accountancy specialising in tech start-ups, and creative marketing agency Workbrands. Respective founders Roy Millman and Nick Farrar identified that many tech company owners struggle with the challenge of setting up and running a business without getting distracted from their true passion; usually the product or service they have created.

Loop aims to change that by arming its participants with practical knowledge and advice, provided directly by trusted experts and structured across nine monthly sessions, each focusing on a specific business discipline.

The experts, carefully selected for their specific expertise working with tech-based businesses, includes senior representatives from ADLIB, SouthWestern VC, Gregg Latchams, Purplefish, Cookies HQ, HdE, Lightholm Consulting, Workbrands and Affecton.

Workbrands founder and director Nick Farrar said: “We’re thrilled to announce that Loop is open for applications. During our seventeen years in Bristol, we’ve witnessed at first-hand the phenomenal growth of the famous South West tech cluster, and supporting its continued development is something we’ve spoken about for a while. So it’s great to launch a programme like Loop which offers so much value to founders.”

Roy Millman, founder of Affecton, added: “We are delighted to build on the impressive array of support for tech startups in Bristol. We aim to give founders a boost in essential business skills and provide collaborative support to help them succeed.”

Start-up founders interested in participating in the inaugural Loop programme are invited to attend the official launch of Loop at the Engine Shed in Bristol on Tuesday 25th February.

Interested parties can also visit loopbristol.co.uk to find out more information and register their interest in the programme.

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Geraint Evans