Narwhal Media Group (NMG), a leading MarTech business, has completed an equity fundraise of £1.2m, valuing the Group at £18.2m. The company has its heights set high with expectations to raise further finance in 2022, with a target valuation of £200m by 2024. 

The pioneering MarTech business operates a number of tech businesses. Their three main subsidiaries are upUgo, a digital marketing agency providing services including SEO; Lasso Leads, a data analytics & lead generation business; GoRank, a white label marketing product for businesses. 

These are all seeing month-on-month top line growth with business models built on recurring revenues. In addition, NMG holds investments in a range of disruptive direct to consumer businesses and innovative start-ups including those in cryptocurrency, NFT marketplaces, dark web monitoring and more.

What's on the horizon for Narwhal Media Group?

The proceeds of the Pre-Series A fundraise will be used to expand NMG’s sales function, continued investment in software R&D, and to provide working capital for the Group’s continued expansion.

Investors in the round included Robin Saunders from Clearbrook Capital, Elio Leoni Sketi from LSG Holdings and Bodil Blain the founder of CRU Kafe.

Luke Sartain, CEO & Founder of Narwhal Media Group, tells us, “Narwhal can offer premium, disruptive solutions to any company that needs to improve its digital marketing and drive sales. We work with both some of the country’s and the world’s biggest brands, and with ambitious start-ups looking to scale rapidly.

“This investment round will allow each of our businesses to push on to the next level of growth and so further realise the value in NMG and our IP.

“We are unashamedly ambitious about setting targets at NMG – our aspiration is to become the most innovative marketing tech business in the world, operating a stable of best-in-class companies.”

Robin Saunders, Managing Partner and Founder of Clearbrook Capital, adds, “I am thrilled to be investing in Narwhal Media Group. Luke Sartain and NMG are justifiably ambitious about their plans for growing the Group and we look forward to working with them to support that growth.”

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Shona Wright

Shona covers all things editorial at TechSPARK. She publishes news articles, interviews and features about our fantastic tech and digital ecosystem, working with startups and scaleups to spread the word about the cool things they're up to. She also oversees TechSPARK's social media, sharing the latest updates on everything from investment news to green tech meetups and inspirational stories.