Bristol-based health tech startup Forth with Life impresses the crowd
Forth with Life, the tracker that monitors your health from the inside, is making a big impression with its first ever crowdfunding campaign on CrowdCube, reaching over 80% of its £150k target with almost a whole week still left to go.
“At the moment nothing and no one could gain my attention more than the ‘ping’ of my phone signalling my pitch has received a new investment”
Making the most out of the growth in the trend for health tech and health tracking, Forth is providing the digital solution to tracking our internal health. It does this by providing easy-to-use health checks that can assess anything from iron levels to thyroid health and then presenting this data in an accessible digital format (example pictured below) that allows for easy tracking over time.
It’s already been endorsed by UK athletes including professional triathlete Mark Threlfall and ultra marathon runner Alex Tucker. They use the tracking to stay on top of their game – as well as to have a better understanding of how their training plans affect their health and performance.
She tells us: “I didn’t quite appreciate how much of my time the campaign would take up once it went live. It not just responding to the requests for business plans and answering questions both via email and on the public forum, but continually following up on those who have expressed an interest in our campaign and also trying to create interest in our campaign amongst our wider network. It’s pretty relentless.
“Don’t give up when you get stuck in the 40/50% zone”
“Nor did I realise how obsessed I would become in checking my campaign stats – how many page views the campaign has received, how many followers I have gained, how much more investment I need to reach the next percentage increase. At the moment nothing and no one could gain my attention more than the ‘ping’ of my phone signalling my pitch has received a new investment.
Nonetheless, Sarah has plenty of advice for those looking to follow in her crowdfunding footsteps: “Give yourself enough time to prepare and make sure you clear your diary during the time your campaign is live, as you won’t have much time to do anything else.
“I wouldn’t recommend anyone launches an equity crowdfunding campaign without [Crowd10’s] help”
“Don’t give up when you get stuck in the 40/50% zone. Keep pushing forward. You have to be 100% committed – if you think it’s an easy route to secure investment, think again. As with most things in life, you have to be prepared to put the hard work in if you want to succeed.
Trust the crowd
Before launching its crowdfunding campaign, the startup took part in Crowd10 – run by Bristol-based IdeaSquares, a programme of tailored support designed to help startups make the most of their campaigns and achieve its targets.
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Sarah says of her experience with Crowd10: “I wouldn’t recommend anyone launches an equity crowdfunding campaign without their help – unless of course they have previously raised successfully.
“We’re poised for growth and the investment funds will enable us to implement our plans”
“There is an art to crowdfunding and without the insight and support that IdeaSquares provides, your odds of succeeding are extremely diminished. Kirsty and the rest of the team are not only very knowledgeable but they are also tenacious, which is exactly what you need to keep going, never giving up until your raise bar turns green.”
Should Forth reach its target, the investment funds will be largely used to fund its marketing activity. As Sarah explains: “Our platform is developed and has been fully tested, we now need to generate more sales through an integrated communications programme and by recruiting affiliate partners. We’ve just taken on board a new Business Development Director so we’re poised for growth and the investment funds will enable us to implement our plans.”
Thanks to Sarah for taking the time our of her hectic crowdfunding campaign to share her experience and advice. Check out the Forth with Life crowdfunding campaign on CrowdCube until Friday 17 March. You can also find out more on the Forth with Life website or by following them on Twitter here: @forthwithlife.