Pitch@Palace has been designed by Prince Andrew to help promote up-and-coming companies by inviting them to show off their innovative ideas to a business audience including A-list investors, business leaders, celebrities, CEOs and mentors at St James Palace.

After getting through an elimination round at the Engine Shed in Bristol which was attended by the Prince, and the follow-up Boot Camp in London, three South West-based tech startups will be with an all-star business audience at St James’s Palace on Monday 2 November.

“Bristol and the South West is a very innovative region… we have been able to work with some truly cutting-edge internet-of-things and smart cities companies”


Pitch @ Palace this year has a particular focus on entrepreneurs developing products and services for use in the Internet of Things and Smart Cities fields and Wriggle, YellowDog – both from Bristol & Bath SETsquared Centres – and Altitude Tech – from the Bristol Robotics Laboratory at UWE – clearly fitted the bill to fly the flag for the West of England at the event.

At the showcase event Prince Andrew commented: “Bristol and the South West is a very innovative region. Through our relationship with SETsquared, which has been developed over a number of years, we have been able to work with some truly cutting-edge internet-of-things and smart cities companies at the South West Pitch on Tour event.

“That’s what the Pitch@Palace initiative is all about, bridging the chasm between start-up ventures and decision makers to help them move forward.”


 Pitch@Palace roadshow at Bristol’s Engine Shed:
Prince Andrew takes a break from pitches to meet other
innovative SETsquared startups including Ultrahaptics

Simon Bond, innovation director for SETsquared, said: “We’re very proud of Wriggle, YellowDog and Altitude Tech and wish them every success at this next stage.”

YellowDog, which offers a crowd-sourced supercomputer to animation companies, was also one of only 15 companies from across the UK getting the chance to pitch direct to A-list investors at the event.

Vote for your favourite!

You can get involved too, by voting for your favourite in the Pitch@Palace’s People’s Choice awards. A quick description of what the startups do can be seen below:


YellowDog crowdsources computer power to make rendering faster, better and easier for 3D animators, and helps computer owners donate to charity.




Wriggle is a mobile-app that turns local businesses last-moment capacity into exciting opportunities for local customers who can purchase in 2 taps.



altitude-techAltitude tech

Altitude tech’s product Sensly uses its onboard sensors to detect harmful compounds. This information is used to provide real time notifications to smart devices and visual feedback about surrounding air quality.


Companies that have participated in the previous Pitch@Palace events – which includes SETsquared members Fourth State Medicine (shown pitching in the main picture above), PixelPin, Neighbourly and Industrial Phycology among many others – have all reported good things and great results from the event. You can see some more info on the companies that attended last year here: Bath and Bristol companies are pitching at the Palace

You can vote for your People’s Choice award at the Pitch@Palace website and also keep up to date with the latest news from the event by following them on Twitter: @pitchatpalace

Jamie Middleton