Bath Spa University is once again launching its Digital Marketing Skills Bootcamp, starting at the end of October. The free course is set to run for 10 weeks, providing an opportunity for adults to reskill and potentially start a career in marketing and business development. If this piques your interest, you can apply here today.

The Skills Bootcamp is funded by the Department for Education (DfE); applications will only be accepted from those who haven’t completed a government funded course in the last two years. Delivered by TechSPARK, Bath College, and Bath Spa, the bootcamps will give local people the fantastic opportunity to build up sector-specific skills in digital marketing. Those taking part will acquire the skills needed to gain employment in marketing and business development roles.

“Our tech ecosystem always needs more people with a ‘can do’ attitude and willingness to learn. If this is your approach to your career, please apply”

You’ll learn how we interact with digital and real-world influences, how to identify target markets, and how to create marketing campaigns across multiple digital platforms. Alongside this, the course will also equip you with transferable skills and employability based on proven methods for CV and personal statement writing, and interview techniques. Applicants must be 19+ and live in Bath, North and North East Somerset, Bristol or South Gloucestershire. The next course starts on the 31 October.

So what are you waiting for? Apply now to take the next step in your career as a digital marketeer.

A new beginning in Digital Marketing

It can feel like a daunting process to make a career change. Perhaps you’ve never worked in tech before, but we believe our bustling sector should be open to all. In fact, we need more passionate people who are keen to learn new skills in order for the community to continue growing. We encourage anyone who is thinking about reskilling to apply by 26th October. Places are given on a first come, first served basis so please get your application in ASAP to avoid disappointment. 

The speed at which previous students adapted to learning these new skills meant the need for the bootcamp was evident, and we’re so excited to be taking on these new cohorts. As TechSPARK’s Director, Abby Frear (pictured right), says, “It’s been incredible to see how much the students have learnt and increased their skills over the course. They often start with little to no knowledge of marketing, to being able to deliver most aspects of any digital marketing campaign – a much in demand skill for local employers. Our tech ecosystem always needs more people with a can do attitude and willingness to learn. If this is your approach to your career, please apply today!”

Alumni from the first cohort, Maya Dolman–Bowles supports Abby’s comment, telling us her “experience of the Digital Marketing Bootcamp was a very positive one.” She continues, “I enjoyed developing my understanding of marketing, from identifying markets, Google Analytics, creating content for social media and more. The lecturers were informative and very approachable and I was also able to meet an excellent group of classmates.”

With employer participation core to the learning, the course will teach 40 students essential marketing skills over two bootcamps – one starting in October and the other starting in January. Over 10 weeks, the participants will be covering:

Abby Frear
  • An introduction to marketing, branding and consumer behaviour
  • Digital thinking and behaviour
  • Digital marketing concepts
  • Concessions, leads, funnel, personas, business and marketing insights
  • Web, search analytics and SEO
  • Selling online
  • Creating web content
  • Copywriting
  • Social media platforms
  • PR and influences
  • Planning campaigns

What can you expect from taking part? The course is designed to give you an introduction to digital marketing, so you’ll learn a small amount of marketing theory prior to the core digital marketing content. The core content will be very practical and hands-on in its approach, reflecting digital marketing requirements from employers.

You’ll be taught by highly experienced lecturers and also benefit from guest speakers, group exercises and online learning to ensure that you can fit the course around your other commitments. The overarching objective is to create a project that tackles a marketing problem and present this to a panel of experts in your final week.

There will be a combination of face-to-face and online teaching and will receive between two and four hours of teaching Monday-Thursday between 10am and 3pm. During the ten weeks there will also be opportunities for you to take part in mentoring sessions and 1-2-1s.

Shona Wright

Shona covers all things editorial at TechSPARK. She publishes news articles, interviews and features about our fantastic tech and digital ecosystem, working with startups and scaleups to spread the word about the cool things they're up to. She also oversees TechSPARK's social media, sharing the latest updates on everything from investment news to green tech meetups and inspirational stories.